What do you think does that mean for the industry? 150w https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/mckinsey/2016/01/06/the-secret-to-great-marketing-analytics-connecting-with-decision-makers/&refURL=https://surreylearn.surrey.ac.uk/d2l/le/content/141172/viewContent/1162545/View?ou=141172&referrer=https://surreylearn.surrey.ac.uk/d2l/le/content/141172/viewContent/1162545/View?ou=141172#372ca7ec2e9a