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The Future Of Retailing: The Technology Revolution Is Now article review


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Use this following link to write an article review based on marketing consumer behavior: https://www.forbes.com/sites/walterloeb/2016/08/09/the-future-of-retailing-the-revolution-to-technology-is-now/#4ab412e64fc1 Include a brief overview of the main points. Keep the summary to one paragraph. Use present tense throughout the paper. 3. Subsequent paragraph(s) may explain how the article contributes to its field. What is the major consumer issue or theme? What is the significance of the article? Does it offer a different point of view? Who is the author and what is his/her background in marketing and consumer behavior? Include a quote from the author so we get to “hear” from the author in his/her own words (in this paragraph or in any paragraph where it would be appropriate). 4. Include a paragraph that sites two major points from the article that you connect to concepts we have covered so far in the course. Use critical thinking in this paragraph and connect major points from this real-world, current article to key terms from the textbook. Assume the reader of this article review is not a professor or fellow student. You need to explain what the concepts are and the relationship to the article content. 5. Concluding paragraph contains your own evaluation of the article. Offer your critique. Did the author present a valid argument? Do you agree or disagree with the points in the article? Will this information be useful to you as you study consumer behavior? Would you recommend this article to the class?


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