With respect to “Castello Danish Blue” 1. Suggest which pricing strategy Arla Foods’s management has used and support your suggestion. 2. In your opinion, supported by research, how are dairy products priced in the UK? (Hint: UK Dairy industry, Current issues and challenges – Parliament. / Dairy Exports a Huge Opportunity for the Industry, Says Dairy UK) 3. In your opinion, is demand-price elastic or not? Explain. Perform a SWOT analysis for “Castello Danish blue”. 1. Analyze Strengths and Weaknesses, and support your analysis with a brief summary of historical facts and figures for the most important factors. 2. Threats and opportunities require being proactive. Suggest directions to prepare for such opportunities and threats. 3. Use Porter’s Five Forces to evaluate the market as a whole. Then, summarise the results.