As a marketing executive, how would you use the concept of self-concept in designing your strategy? With your answer, include two examples from the business world. You may use newspaper articles or scholarly papers discoverable through CCU’s online library (http://libguides.ccu.edu/home) or Google Scholar to find your examples (3-5 paragraphs). The competitiveness trait may be defined as an enduring tendency to strive to be better than others. Identify two products that companies market by appealing to customers’ competitiveness. (3-5 paragraphs). Your answers will be evaluated according to the following criteria: Two references per question. Substantial response to each question. A minimum of three paragraphs, supported by examples and at least two references.