Directions: Answer five (5) of the following six (6) essay questions. Each answer is worth twenty (20) points. Read each question CAREFULLY before answering. Remember to FULLY EXPLAIN your answer and to support your answer with facts. 1. A SWOT analysis is very important to any sport organization. Design a SWOT analysis for the New York Jets and explain how the Jets would use each phase of the SWOT analysis to “game plan” for the NFL season. Your SWOT analysis should cover the Jets organization both on the field AND off the field. 2. Describe in detail a new product concept that you think would meet unfilled consumer needs in your favorite sport. Support your answer with facts. 3. You have just been hired to be ticket sales manager for the Jacksonville Jaguars of the NFL. The Jaguars are coming off a terrible season and need help selling tickets for the 2013 season. How are you going to increase ticket sales? How are you going to use the escalator concept to help you accomplish this task? Support your answer with facts. 4. Consumers associate price with value. Assume you are the new marketing director of a franchise with a history of selling discount tickets. The new owners have mandated no more ticket discounting. Create a strategy to overcome negative consumer responses to the new policy. 5. Explain in detail the product life cycle of a sport product/organization invented/developed in the last fifteen years. Be specific with your answer and support your opinion of the various stages of the product life cycle with fact. 6. Explain the difference between a marketer’s view of “price” and a consumer’s view of “cost”. Develop a set of five ingredients for a “Consumer Cost Index” that could be used to compare costs in the sport industry segment of your marketing plan. Be sure to include “hidden” costs that typically influence consumer decisions. Include a justification for each ingredient and a projected average cost for each category.