Define the following concepts from chapter 5-6: 1) Social Trends 2) Non compensatory decision rule 3) Reference group (if you’re quoting the textbook or any other source, please provide a reference: author, title, page number and or URL) Illustrate each concept with an example that is grounded in YOUR life and that connects with other examples, linking the three concepts together. We live in NYC. Draw on examples that recall an experience you had in a shop or online, an observation you made at work, a story you heard from a friend about their work, or a plausible scenario of your own creation. (if you are drawing on your imagination, let the professor know that you are creating your own scenario in a footnote, end-note or a parentheses comment in the body of the essay) etc. The broad outlines of this assignment are meant to accommodate your diverse life experiences and imagination. Writing style: you can write in academic prose, or in the form of a news article or press release. Make sure however that your essay contains a definition of the concepts and illustrate each concept with an example that explores links or connections between the concepts.