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Assess our own walk with the Lord and how it influences our work in the field of marketing


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Milestone Assignment: Faith and Consumer Behavior (five pages total, divided over the preceding weeks) Compose a five-page paper with the title, “Faith and Consumer Behavior.” The purpose of this assignment is to help us evaluate marketing strategy from a Christ-centered perspective. It asks us to assess our own walk with the Lord and how it influences our work in the field of marketing. Select one product from the following list: Apple iPad (you may choose any of the current generation tablets) The Nike LeBron sports shoe BMW 3-series sedan (you may choose any of the 3-series models) Include the following sections in your paper: Introduction: Introduce the company and the product selected. Marketing strategy: Describe briefly the company’s marketing efforts. Focus on positioning and pricing. How does the company’s marketing team view their customers? Review the company’s website and its advertising in preparation for writing this section. Then, focus on the following: Based on the marketing messages, what are the company’s customers like? What do they need? What do they want? What does the company want them to do? Does the company’s messaging encompass a Biblical view of the consumer? Are customers encouraged to respond with compassion, selflessness, and sacrificial love? How would you alter the company’s messaging, based on your own walk with the Lord? Include at least Three references. You may include the Bible as one of your references. Citations from the attached material are a must. Biblical citations and perspective is a must.


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