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What does the Tate’s fifth gallery add to its museum portfolio?


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Answer these questions: What does the Tate’s fifth gallery add to its museum portfolio? What is its value? How well does it help address problems that the four other physical galleries face? How does it open up new opportunities for the Tate? 2.) What should the role of digital be at the Tate? Which audiences should it target? What should be its strategic objectives? 3.) What have been the keys to Stack’s success during the Tate’s digital transformation? 4.) Assess the feasibility of Stack’s vision to make digital a dimension of everything the Tate does. Is this an appropriate goal? What does he need to be more successful in the future? 5.) Assess Stack’s options for monetizing the Tate’s digital assets. Which of the options before him are most likely to deliver a return on investment? 6.) Which of Stack’s digital key performance indicators (KPIs) are most and least useful for measuring digital return on investment? Why?


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