Properly understanding the value of a conversion plays a critical role in determining the overall return on investment (ROI) from a marketing campaign. For this assignment, we will assume that the primary conversion goal is enticing a user to complete an online lead generation form. The apparel company will then enter this lead form into its database and begin to market to this new lead. Please assume the following information: Over the course of the past two months: 20,000 unique site visits were generated. 22 lead forms were successfully completed. 8 lead forms were partially started but not completed. Sales from the 22 lead forms resulted in $2,458 in total revenue, of which the profit margin is 48%. Please complete the following (you must show all your work for full credit): Determine the value per conversion form. Determine the estimated lost revenue from the partially completed leads. Determine the estimated value of these partially completed leads. Describe at least three tactics to get these partially completed leads filled out to fruition. Identify at least two tactics to improve the percentage of completed lead forms. Deliverable: Ensure the following: Your answers should be 300 to 500 words long. Use proper MLA formatting. Save your assignment as a Microsoft Word document and name it