A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable level of return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It also contains an analysis of the strengths and weaknesses of a company, its organization and its products. Using the information from the text chapters, online resources and the sample marketing plan outline, design a marketing plan for a new Energy Drink that you are planning to launch. Important to remember complete a minimum 4 page MLA formatted paper in Microsoft Word
 (plus a Works Cited page) • Be sure to incorporate terms and methodology from Chapters 10 – 12 & 19
 and cite. • Your thoughts should be integrated into the body of the paper with correct formatting, paragraphs. • You must supplement with outside research material and you must cite your sources appropriately within the body of your paper and list the sources in a Works Cited page. Incorporate graphs, charts and financial projections. Use the following template for your marketing plan or find one you prefer online