Expected Outcomes: Briefly comment this information and explain if the management of Sara Lee can be satisfied with the current positioning of Badedas and eventually suggest what should be the most convenient positioning of the brand and why. Finally explain extensively how you would use each P of the marketing mix in order to effectively implement the positioning: • Define the product concept • Identify the most appropriate pricing strategy • Set the best communication mix and, eventually, the brief for the advertising agency • Make your suggestions to improve the distribution coverage and penetration