Choose a brand that is not good in their digital marketing(website/fb/social media), help the brand to improve it. – how worse is the brand’s DDM now -SWOT is needed. -the importance of 2 ways communication -base on the SWOT, help to brand set a DDM plan -schedule for 12 months execution plan. (with the table shown in last page of powerpoint) -all strategies must be related to digital.