This coursework is an individual piece of work requiring each student to critically evaluate the current e-marketing activities and customer behavior of the chosen company and analyse the possible internet (and associated technology) based improvements that could be adopted in the coming 3 years. – short term & long term improvement. – how can it be improved – consumer behavior. other communication method? more theory, Clear conclusion and the recommendation. – new ideas – full reference information – no Plagiarism – good grammar and spelling