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Discuss the various forms of marketing programs that are united by integrated marketing communications.
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Focus on how direct marketing impacts the elements of the promotional mix./////////////// Integrated Marketing Communications (IMC) DQ #1: Integrated Marketing Communications (IMC) is now being used by industries and companies as part of their marketing strategy. How has advertising evolved? Why is it necessary for companies to use IMC to reach their desired audience? Give examples to support your response. DQ #2: How does integrated marketing communications (IMC) impact branding? Why is it important to consider in a long-term marketing plan and strategy?
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