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Difference between cognitive, affective, and conative consumer behaviors


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Write a 3 page analysis explaining the difference between cognitive, affective, and conative consumer behaviors. Provide clear examples of each and tie them into why consumer behavior and insight are important for advertising and promotion.Meditate on Proverbs 6:6-11. In our marketing planning, we must resist the urge to find the “magic bullet” where pushing a few buttons or mouse-clicks results in dramatic success. Like the ant, we must be diligent in planning as well as studying our markets and consumers to understand their needs. This will result in applying learning to the campaign and result in the best opportunity for success.Viewing: Video: The Consumer Buying Process: How Consumers Make Product Purchase Decisions – http://www.youtube.com/watch?v=zPFeoNkZYGc


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