This is the assignment 2 from the course STRATEGIC MARKETING. – Develop competitive strategies for positioning a firm in its chosen market or markets. – Assignment should not exceed more than 3000 words. – This assignment must be typed and properly referenced in APA 6th style, with supporting evidence. – The assignment should be presented using Times New Roman 12-point font with 1.5-line spacing. – Assignment should include a minimum of twelve (12) references, which can include a combination of textbooks, academic journals and recommended readings.