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Design a promotional campaign to address the damage to the company’s image, with the aim to restore its reputation.


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3500 words. Harvard Style referencing/citations. Scenario: The Singapore Flyer is a giant ferris wheel in Singapore, opened to the public on 1 March, and was officially opened on 15 April 2008. In 23 Dec 2008, 173 people were stranded when the flyer malfunction caused by a short circuit and fire in the flyer’s wheel control room. This is not the first time the flyer’s broken down since its grand opening. In July 2008, the flyer was stopped because of a braking system malfunction. On 4 December 2008, the wheel was stuck for nearly five hours due to bad weather and some 70 people were stranded. The wheel re-opened on 26 Dec 2009 after the Singapore Police received the final certification report from the Conformity Assessment Board. Following this breakdown, additional back-ip systems costing about $3 million were installed. These included a generator, winches, three anti-fire and smoke systems, and heat detection devices.


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