In this essay: Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Be sure to cite at least three credible outside sources and apply the concepts presented in the textbook Principles of Marketing version 2.0 by John Tanner and Mary Anne Raymond, regarding pricing and retail strategies. Your paper should be 2- to-3 pages in length, well written, and formatted according to APA Requirements.