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What are the main approaches to pricing new propositions to maximize revenue and under what circumstances should each be used?
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a) Use the academic marketing literature to support your points. b) Assume you are the marketing director of a new business class only jet service from East Midlands Airport to New York John F. Kennedy Airport. Write a memo outlining what pricing approach you recommend should be used and why. Please use relevant examples, arguments, and evidence to support your points.
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