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Strategic Marketing plan for Litter Robot for their entry into a foreign country


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Introduction Automatic Self-Cleaning Litter Box for Cats The Litter-Robot is an automatic self-cleaning litter box. Its patented sifting system automatically separates waste from clean litter, so you never have to scoop litter again! You can find more information about the product and company on: www.litter-robot.com and using the wider internet. Assignment Based on the short introduction above and using the information you have been able to find, write a 2,000 word Strategic Marketing plan for Litter Robot for their entry into a country of your choice. Your plan should follow the structure as given below: * – External Marketing Audit * – Internal Marketing Audit * – SWOT * – Strategic Marketing Objectives * – Two alternative marketing strategies and preferred strategy with clear rationale * – Target market and two Perceptual maps with clear rationale for the chosen dimensions.


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