Understand social and behavioural issues and develop practical application of models, techniques and approaches in a SOCIAL marketing plan for an identified social issue or problem Part 1 Literature Review Report writing (20%) Word limit: 500 Words – 1. Part 2 – Social Marketing Plan (20%) Word limit: 1000 Words Rationale: The social marketing lit review (Part 1) allows analysis of real world problems and then (Part 2) allows development of appropriately targeted, innovative and creative solutions using social marketing frameworks, techniques and approaches.