Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following: Corporate mission and rebranding alignment with it Defining features of the product/service Current competitors How the company is differentiating itself from competition What is your substantiated opinion of the potential rebrand effectiveness? Also could use other website sources. Video link: https://www.youtube.com/watch?v=GH11KLOAcek Attach file is the textbook.