Campaign Analysis – Prepare an in-depth analysis of a current advertising campaign. The campaign has to be running currently — no historical campaigns. Remember, a campaign is a fully integrated campaign and not just one ad. You may want to go back and take a look at the ad agency you discussed at the beginning of the class to find a campaign, or check out these links for ideas: https://www.adforum.com/creative-work http://creativity-online.com https://www.adweek.com Your paper should be 3-4 pages, double-spaced with 1-inch margins and cite at least three credible references. Do some research. Ad Age, NY Times, Ad Week, and many other publications regularly write about advertising campaigns. If you opt to record a presentation, it should be at least 10 minutes and have no less than 12 total slides including a reference slide. The analysis should cover at a minimum the following: Campaign information – briefly describe the campaign, who is the ad agency behind the campaign, what media is used in the campaign (social, tv, radio, etc.) Description of the product – features, value, competitive advantage (what separates it from the competition) Target market– based on what we know, describe the target market Consumer behavior — what are the motivational factors used (needs/wants expressed), level of involvement (high or low involvement), possible influences used in the message Communication messages – what do the ads say about the product, what tone is used, what appeal (humor, sex, fear, etc.) Ethical considerations — are there any concerns about the message or who the ads target? Critique and recommendations – what do you think is good/bad about the campaign, what would you recommend they change? You need to have at least one recommendation.