250 Words Minimum, 2 scholarly cited sources/references APA Format Due Wednesday by 11:59pm Class Book: Marketing, Real People, Real Choices 9th Edition Authors: Michael R. Solomon, Greg W. Marshall. Elnora W. Stuart QUESTION(S): The authors’ of our textbook define market research as “the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness” (Solomon, Marshall, & Stuart, 2012, p. 96). Often times market research doesn’t take place in a company or if it does there is a limited budget behind it. In your post address the following questions: 1.) If market research is such a valuable element of marketing, what drivers influence management’s decision to not focus on it or have limited financial support for it? 2.) What suggestions do you have for a company’s leadership related to market research and the value it can add?