You will be referencing TED Talk by Sheena Iyengar. This TED Talk is part of a playlist called 8 Ted Talks on How We Make Choices. This entire playlist can be viewed here: https://www.ted.com/playlists/164/how_we_make_choices In a two-page (minimum) paper, summarize this video playlist and respond to the following questions: Pharmaceutical companies are spending money advertising to consumer’s who cannot purchase their products directly. What is their rationale for this? With all the technology today that allows people to celebrate the freedom of working from home, what negative impact might innovative technology bring to a consumer’s personal life? When marketers look for growth often they expand their product lines and services offering a consumer more choices. How might multiple choices become a negative buying experience for a consumer? Begin with an introduction to the theme of this talk, answer the above questions, and complete with a conclusion. Your essay should be at least two pages in length and a reference page (3 total). Follow APA format and reference at least two scholarly resources to support your position.