There is no page limit or word count. Focus solely on properly answering the questions and providing quality content. Do not write in bullet points or any form besides paragraphs. Assignments must be answered and submitted individually through Canvas. Late submissions will be deducted 1 point for everyday late. For this assignment, please first read: About HexoskinPreview the document Hexoskin Smart Garments have been successful in the business-to-business marketplace, selling mainly to medical researchers. The owners want to enter the consumer marketplace and are ready to launch a new collection of Smart Garments for women, men and children. The owners of Hexoskin want to obtain insights about potential consumers in the marketplace. 1. Out of the three ways to obtain needed information (internal databases, competitive marketing intelligence, marketing research), which should they primarily choose? Explain why. The owners want you to identify a segment that would be the most important for them to target. Create a segment based on three segmentation variables (one demographic variable, one psychographic variable and one behavioral variable). 2. Discuss the three variables you selected. Explain why they help identify an important target segment. 3. Create a name for your target segment. 4. In your own words, explain the concept of postpurchase dissonance and why or why not your target segment would experience it. The owners of Hexoskin have stated: “We’re worried our product won’t be diffused in the marketplace and will only be adopted by innovators for the sole purpose of conspicuous consumption”. 5. Explain what they mean by diffusion as it relates to the time of adoption of innovations. 6. In your own words, explain the concept of conspicuous consumption and why it may be relevant for Hexoskin.