This assignment will cover topics and subjects covered in weeks one to four of the course. You will be required to write a note (1000 words length excluding appendices) to a non-Marketing Business Person explaining the central role of marketing in an organisation. Instructions for Report 1000 words (±10%) – i.e. below 900 words will be penalised. Above 1100 words will be penalised. https://drive.google.com/drive/folders/1hHvIL1Aat_zGVpB2e5eh3krZvnRww8fV here the text book of international marketing (chapter done: 1 to 12)