Each student will submit a 2-3 page double-spaced paper on a HOT marketing product/ad/service/initiative that student has found in the marketplace or in the media. It can be anything that demonstrates exceptionally effective marketing principles. Required content of Paper: 1) Overview of content: Show us a picture if possible. If a visual is not available, describe the product that you thought was “hot” 2) Identify the Marketing principle or theme 3) Explain the marketing principle, strategy or theme used.