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Describe the marketing program for Microsoft’s Surface Go in the United States


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In a 600+ word newspaper or magazine story describe the marketing program for Microsoft’s Surface Go in the United States. By the time this homework is due you will have studied the main elements of marketing….product attributes, primary target audience, how customers get the product (Place), and how the product is priced, positioned and promoted. Don’t cut and paste stories from the media. Rather use information from reputable sources (major business publications, trade journals, the AU library, etc.) to craft an interesting story. You can pick any format for this story but, if you like, it might take the form of an article in the business section of the New York Times.


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