Drawing on the knowledge gained form this module and relevant readings (see guidelines in the handbook), critically evaluate how advances in technology (e.g., big data, marketing analytics) have assisted a company of your choice (your current or target employer or your own company) to improve any TWO of the following aspects: • Understanding Customers and Markets • Developing New Product Offerings • Communicating with Customers and other Stakeholders • Enhancing Brand image Please base your report on a clearly identified company, perhaps the one you currently work for or one would like to work for in the future.