3 scholarly sources/references, 400 words each question (1200 word count). 1. Amazon continues to make a name for itself as a major retailer. Summarize the Amazon case and identify the challenge Amazon faces as it continues to expand its reach within the industry. 2. As discussed in the case, Amazon Prime has been a successful service for Amazon. Thoroughly discuss all aspects of the marketing mix as it relates to this service. 3. There are five (5) stages consumers go through when they decide to buy a product or service. Discuss the stages a consumer would go through when deciding to purchase the Amazon Prime service. Be sure to include a specific example for each stage.