Choose a company and research how they are using social media to build their brand in a unique and interesting way. Present your findings in an original, substantive post. Consider the essential social media marketing features this company uses and use specific examples of their social media efforts in your post. Your post should address: 1. What features drew you to this specific campaign/company? 2. What strategies does this company use to promote themselves through social media channels? 3. What are they doing to distinguish themselves from other companies and brands? 4. Are their efforts successful? Why or Why not? 5. How would you propose they change their approach? Make sure to: Write a short essay of 5 paragraphs of about 200 words. There should be five( 5) paragraphs so each one can address each of the five questions above. Do not combine your answers into several paragraphs without separating them into five (5) paragraphs. Use concrete examples/details and avoid generalities. Address all five questions. Use proper grammar and punctuation. If you researched your topic and are using information from what you learned, remember to cite your sources. Do not plagiarize. You will not be able to edit your assignment once you post, so please proofread and spell check before hitting post! As part of the assignment, you must also reply to ONE of your classmates with at least 50 words. You will have to POST FIRST to see your classmates’ postings. Make sure your replies are a thoughtful and relevant to what your classmate has posted. Try to build the discussion and keep it going.