1.analyze the available material, consider what the best options are for the client(s), and write a press release that is ready to be sent to the media with minimal editing.
2.
- Write a press release from the notes provided. Follow all the rules for writing a press release discussed in class. Remember that a press release closely resembles a hard news story; make sure your press release has a strong headline and a strong lead. Also make sure the press release is focused on:
- What the news value of the story is
- Answering the 5 Ws