This week you will complete the Case Study portion of your course. For this class, you will complete the Starbucks and Nestle case studies. Please download here: Case_03.28.19.pdf
Per the syllabus, you will individually answer in one page for each case study (see details below; using Times New Roman, 12 pt, single spaced, 1-inch margins throughout), in which you will analyze the effectiveness of a given marketing strategy and then propose and defend a strategic international marketing solution applying specific international marketing concepts from our textbook. Thus, you must individually upload to Canvas a document containing the following:
In total, your essay should be 5 pages long excluding references page.
Grading will be based on the following: