• Describe your company

are refreshing your logo, what types of logos and colors do your competitors use? You can also include a few examples of designs you like or do not like.

2.Include details on the tone, message, and style

The style and tone should be consistent with your brand and will hinge on what the project is, what you are trying to achieve, and what action you want your customers to take. To help inform the messaging and ensure it aligns with your objectives, be sure to include your strategic positioning and the key messages that need to be addressed.

3.Provide the timing

If you have a timeline in mind for your project, include it in the brief. During your kickoff meeting or initial conversations with your designer, make sure to discuss the timeline and agree upon a completion date.

4.Specify your budget

If you have a set budget for the project (which is often the case), include it in the brief and discuss it with your designer. If the designer’s estimate exceeds your budget, talk it over and agree upon realistic expectations, deliverables, and project costs before getting started.