In the past few years, several products made in China (including toothpaste and toys) have been recalled because they are dangerous or even fatal to use. In one survey, about 30 percent of American respondents indicated that they have stopped purchasing some Chinese goods as a result of the recalls. Essentially these consumers use country of origin as a heuristic to avoid Chinese products. If the Chinese government hired you as a consultant to help it repair some of the damage to the reputation of products made there, what actions would you recommend?