Consumers are bombarded with ads everywhere—on the sides of buses, in social media feeds, in magazines and newspapers, on television, in movie theaters, and seemingly everywhere. Marketing is relentlessly pushing messages to us, with the intention of changing our behavior in a desired direction.
For your Portfolio Project, create a portfolio of ads and present them in PowerPoint or another presentation software. Throughout this course, gather and analyze ads from all around you. You are required to find a total of 10 ads, including:
For each ad:
Next, synthesize your findings. Collectively, what do these ads say about you? Are you the target audience? Do these ads resonate with you? Why or why? Which of these ads would affect your consumer decision making and why? Did you uncover any ethical issues?
Summarize your findings from a consumer behavior perspective.
Your presentation must be at least 15 slides (does not include the title or reference slides). Include well-written speaker notes and informative graphics, and format according to the CSU-Global Guide to Writing & APA (Links to an external site.). Include at least four scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.