From a sustainable marketing perspective, practices that encourage reusing, recycling, and reducing materials may provide the answer. Yet the question remains as to whether consumers and marketers are using or are willing to adopt these practices.

Write down everything they throw away in one week. (Note: The typical American generates 4.39 pounds of garbage a day.)

Specify whether it was a durable product, nondurable product, promotional message/mailer, package, or some other marketing-related item.

Assess whether you could alter the item in order to reuse, recycle, or reduce waste.

Write down what, if any, impact this experience has had on their perceptions and attitudes during this week.