The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty.

Complete the following:

• Identify the key issues facing the company and the incidents that led to the ethical issue.
• Explore actions that the company and its representatives failed to do to prevent the situation.
• Describe which of the 12 ethical questions posed by Laura Nash illustrate the ethical shortcoming. https://hbr.org/1981/11/ethics-without-the-sermon
• Recommend what the company should have done to prevent the situation, and provides guidelines for future ethical behavior.
• Analyze how the company regained public trust and credibility after the ethical incident?

Topic:

• Martha Stewart

Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length.