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Mary Kay cosmetics closing techniques


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You decide to sell Mary Kay cosmetics, and you are trying to get a friend or family member to purchase from you. In a one- to three-page paper, outline your approach, addressing three of the following closing techniques:

  • Direct request method
  • Benefit summary method
  • Assumptive close method
  • Alternative choice method
  • Compliment or vanity close method

What is the role of timing in this approach? Discuss the ways you are going to seek to gain commitment.


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