You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy….New gourmet coffee shop is the service.
Background:
I am choosing to pursue is opening a local gourmet coffee and snack shop. The idea is to focus on gourmet and specialty coffees such as lattes, mochas, cappuccinos, etc. using high-quality ingredients serving the highest quality coffee and snacks in a trendy, relaxed atmosphere. In addition to coffee, I intend to offer customers pastries, small salads and sandwiches which will use natural, locally sourced ingredients. Products will be available for consumption on the premises or available for takeout and take-home options for items such as coffee beans and merchandise. Merchandise will include items related to the business such as a variety of coffee cups, French presses, coasters, stationary, and apparel which will all bear the company logo and be part of the marketing plan.
Attached is the case assignment for additional background
Campaign Theme
This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Traditional Media Ads (based on the choices made in this week’s case)
Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.
This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Electronic Media (based on the choices made in this week’s case)
Develop the “creative” for one electronic media campaign. Describe the following: