Presenting to financers, your management team, client, or a work group is a skill that professionals need to master. Multimedia presentations are the norm today.
You’ll take on the role of champion for the product/service you have been applying throughout class. Let your upper management audience know why it should back the project with company resources. Be persuasive and professional.
Background:
I am choosing to pursue is opening a local gourmet coffee and snack shop. The idea is to focus on gourmet and specialty coffees such as lattes, mochas, cappuccinos, etc. using high-quality ingredients serving the highest quality coffee and snacks in a trendy, relaxed atmosphere. In addition to coffee, I intend to offer customers pastries, small salads and sandwiches which will use natural, locally sourced ingredients. Products will be available for consumption on the premises or available for takeout and take-home options for items such as coffee beans and merchandise. Merchandise will include items related to the business such as a variety of coffee cups, French presses, coasters, stationary, and apparel which will all bear the company logo and be part of the marketing plan.
Presentation Script
PowerPoint Presentation
This part of the Case should be at least 15 slides.
Please submit your assignment.
Two files will need to be uploaded.
1. SCRIPT: A Word document using the attached template (MKT301 Case4).
2. POWERPOINT Presentation