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Apple Inc. Grand Marketing Strategy


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THIS IS THE SECOND SET OF FOUR POSTS FOR THIS WEEK. AGAIN, IT IS 150-200 WORDS. DUE BY MONDAY EVENING. NEED TO POST TWO BY SUNDAY.

Students need to contribute four substantive posts in this discussion by the due date indicated. The substantive posts can be any combination of responses and replies.

Identify an existing organization that established sustained market leadership by successfully leveraging a grand strategy, be sure to identify which grand strategy(s). How did the organization successfully leverage this strategy and is it sustainable and why or why not?


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