Part A 100-200 words

This course features a debate component within the Discussion Boards. To prepare for the debate topic within this course, click here to view a video that reviews and considers the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise. Once completed, provide a quick synopsis (100-200 words) with 2-3 points that stand out to you in particular. This video will be the construct by which the Discussion Boards will structure a debate discussion.

Get started today. For purposes of your attendance, please post your introduction into this discussion by Friday.

Reference

Ddd9925. (2013, January 8). McDonald’s SWOT [Video file]. Retrieved from the YouTube Web site: https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be

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Part B- 400–600 words

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
• Trends: The internal and external patterns in the organization, market, or industry

Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”)

Based on the first initial of your last name, complete the following:

• First initial A-L: Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic.

Reference

Peterson, H. (2015, May 2). McDonald’s is about to unveil a huge plan to save its business – Here are 8 things investors need to hear. Retrieved from the Business Insider