Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Choose a company that is hospitality based. This could be a spa, restaurant, ski resort, salon, hotel/motel, or other resort.

Write a 700- to 800-word paper in which you evaluate pricing strategies for the chosen company’s services.

Explain, using the buyer’s perception of value, what specific value consumers may find in this company’s services. Then consider pricing strategies that are based upon differences between services and physical products as well as price sensitivity factors.

Analyze competitive considerations, bundling options, and price discrimination strategies for the selected service company. If the company hosts a variety of products, choose one of them (e.g. if a resort has a spa and hotel rooms, choose just one).

Evaluate the pricing strategies used by the service company and be specific in your reasoning.

Format your paper consistent with APA guidelines.